—something that felt new, editorial, and grounded in what customers were actually shopping for. As Creative Lead, I introduced a bold digital-first collage approach, combining playful layering with real-time product data to spotlight trending pieces in an organic, scroll-stopping way. The look was fresh, flexible, and shoppable—and it worked. The design language became a template for future seasonal rollouts, and is still used across Shopbop’s site today.