Outlier.org set out to reimagine higher education—and it needed a brand world as bold as its mission. I was brought in to build the identity from the ground up, crafting a visual language that blended the wonder of Hogwarts with the edge of Blade Runner. Think: academic meets futuristic. Magical, but grounded. The brand spanned every touchpoint—digital, e-comm, film, photography, packaging, UX/UI, and beyond. Every element was designed to feel immersive, elevated, and a little unexpected. The result? An education platform that didn’t just look different—it felt like the future.